Hello, I am Gregory Kennedy

My career path looks suspiciously like someone playing career bingo with San Francisco tech startups. I've been the marketing brain behind companies with names that sound impressive at dinner parties (InMobi, AdRoll, Sojern) and others that got acquired before anyone could pronounce them correctly.

After spending two decades convincing people to click on things, I created VIBE YOUR SAAS—because I'm tired of seeing smart people burn endless cash on bad marketing that kills promising companies.

I am a former award-winning creative director and a 3x head of marketing with over 20 years of experience leading global marketing, content, product, brand, and communications strategies for Silicon Valley tech companies. I specialize in helping startups go from zero to scale.

I love to run, ride, and sometimes race bicycles. I also have been known to frequent the cafe and drink a lot of espresso.

 The back story: 

Steve Jobs single-handedly changed my life. I worked on my first Macintosh 128 in school when I was 11. I went to Macintosh computer camp in the summer between 7th and 8th grade. Even though it was free, I was the only nerd who wanted to. 

Fast forward to my late teens, and at my first graphic design internship, I got a reputation as the Mac guy. I was the only one in the entire firm who knew desktop publishing. Fun times.

My freelance graphic design business took off when I could finally afford to buy my own Mac, designing flyers for NY clubs in the ‘90s.

I coded a website on a Mac in 1997, and it was featured in a book listing the top 100 design websites in the world. This got me hired by a top design firm in NYC, where I worked on websites for MoMa and Tiffany & Co.

I moved to SF in 2004. I got a degree in marketing from U.C. Berkeley, had a startup that was acquired, worked for a unicorn, and continue to work with bleeding-edge startups, which remains my passion.

In 2024, I moved to Seattle and now drink more coffee than ever. ☕ ☕ ☕

Recent podcasts and appearances:

Marketing Tips Podcast:

Email Strategy for B2B Marketing in 2025

AdQuick Podcast:

Gregory Kennedy - ad industry rebels, gen AI, attribution and more | E49

Runway:

Gregory Kennedy, Founder of BrandZen: Experienced Silicon Valley Marketer on State of Marketing for B2B Startups and Scaleups

Create Like the Greats:

Gregory Kennedy on Unlocking B2B Marketing with AI: Navigating New Paradigms

ADOTAT:

AI Dreams, Marketing Streams with Gregory Kennedy of BrandZen

Champagne Strategy Show:

Gregory Kennedy - Confessions from a fractional CMO - S4 Ep19

Nowspeed Podcast:

How AI Writing Can Make You More Productive & Creative

Just Go Grind:

Unleashing AI's Creative Power in Marketing: 5 Real-world Examples

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